WILD IDENTITY

Where Personal Branding meets Business Branding

Go from invisible to invaluable with the clarity, confidence and structure to become the only logical choice in your niche.

You’re brilliant at what you do, but your brand doesn’t show it yet.

You’ve built skills, credibility, and results, yet when people look at your LinkedIn, website, or portfolio, it doesn’t reflect the real you.

Maybe you’ve evolved but your brand hasn’t caught up.

Maybe visibility still feels uncomfortable, you don’t want to overshare or shout.

Or maybe you’re simply too close to your own story to see it clearly.

That’s where I come in.

Through Wild Identity and my flagship program Branded for Business, I help you turn your experience and essence into a brand that feels authentic, looks refined, and positions you as the only logical choice in your niche.

Because building a brand that truly reflects you takes more than design, it takes understanding.

MEET the founder

Hey, I'm Anja Jamie Carter, you can call me Anja or AJ

My journey started in law and international relations, where I learned how much perception shapes opportunity. After years leading international projects in the corporate world, I realised my real passion wasn’t just strategy, it was helping people communicate who they are with confidence.

For over fifteen years, I’ve worked with creative minds, experts, and professionals all with one thing in common: they were brilliant at what they did but struggled to show it in a way that felt aligned.

That’s where I do my best work, translating people’s essence into brands that feel effortless, elegant, and unmistakably them.

Whether I’m working with a global team or sitting by a campfire sketching ideas, my philosophy stays the same:

Clarity first. Design second. Confidence always.

20 + years bridging corporate strategy with creative intuition

Experienced specialist in aligning personal and business brands

Speaker & educator trusted by professionals and founders alike

branded for business

Align your personal and business brand so clients see you as the only logical choice.

Most professionals and solopreneurs struggle with three things: clarity, confidence, and consistency. Branded for Business gives you all three.

It’s my step-by-step system for turning your expertise into a magnetic brand, one that feels natural, looks refined, and positions you as the go-to in your field.

Whether you prefer a personal, bespoke experience or a guided group journey, the outcome is the same:

A brand that feels like you, but polished, purposeful, and strategic.

Two ways to work together:

Limited Spaces

VIP 1:1 EXPERIENCE

For business owners and professionals ready for a comprehensive, done-together transformation, from brand clarity to full digital presence.

This is my most personalised way of working with you. Together, we build your entire brand ecosystem, not just how it looks, but how it feels and functions. You’ll walk away with a cohesive online presence that captures your expertise, attracts ideal clients, and communicates your value with confidence.

  • Brand Clarity & Strategy Sessions

  • Full Brand Strategy Blueprint

  • Website and digital infrastructure

  • Content strategy and planner

  • Ready to launch and sell

Starting Jan 2026

GROUP COACHING

This is my signature group experience built around the V.I.S.I.B.L.E. Method, a proven step-by-step framework that takes you from hidden to high-impact in the space of 12 weeks.

Together, we’ll turn your ideas into a clear message, align your personal and business brand, and create a digital presence that feels authentic, looks refined, and positions you confidently in your niche.

  • Weekly live sessions

  • Step-by-step course modules

  • Practical templates and workbooks

  • Direct Feedback from me on assets

  • 6 months access

"Working with you felt like exhaling. You turned what used to feel overwhelming into something beautifully simple."

"Anja helped me finally bring together all the parts of my business and my personality into one clear brand."

"Love how you combine creative intuition with crystal clear strategy. Still blown away by my website."

Branding from the Inside Out

Wild Identity was created on one simple belief: Your personal brand isn’t something you invent; it’s something you uncover.

When your inner clarity meets outer expression, visibility becomes effortless.

That’s why my work blends strategy with psychology, storytelling with aesthetics, and structure with a touch of adventure.

I don’t believe in generic formulas.

I believe in finding what makes you unmistakably you, and translating that into a brand that’s as authentic as it is impactful.

Any questions?

Send us an email

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